Experience
Featured Case Studies
Three products, three very different problems. Each case study covers the situation, my role, what I did, the outcome, and what I would do differently.
Case Study · Bundle
📈 From Manual Workaround to >30% in Total Annual Contract Value
How I turned a scaling problem into a product and made it a tool for renewal.
- ~30% of total annual contract value
- 36% of active users on the new SKU at 12 months
- ~12 pipeline customers unlocked at launch
⏳ 27% More Engaged Admins by Turning a 2-Person Bottleneck Into an AI Layer
Rather than adding headcount to a bottlenecked insight-generation process, I redesigned the underlying data model so AI could deliver what a two-person behavioral science team could never scale to cover.
- +27% admin MAU
- +70% reporting stickiness
- Hundreds of hours saved per quarter
Zero to Six-Figure ARR in Year One, Launching Manufacturer's First SaaS Product
Operationalizing a 100+ year old manufacturing company's first subscription product. Turning its customers’ biggest unplanned expense into recurring revenue.
- $0 to six-figure ARR in year one
- Launched in 8 countries
- 1,000+ field hours
Additional Case Studies
Coming soon